Tom Ford Black Orchid and Tom Ford Private Blend : New Fragrances

tom_ford_black_orchid.jpgTom Ford Black Orchid is about to make it debut this fall. The fragrance was created by the Givaudan team and it “has top notes of French jasmine, black gardenia, ylang ylang, bergamot, mandarin and effervescent citrus; a heart of Tom Ford black orchid, spicy floral orchid accords and lotus wood, and a drydown of patchouli, incense, amber, sandalwood and vanilla.” Tom Ford bought rights to a special black orchid, the scent of which was then extracted via headspace technology. “This fragrance is not about an ordinary orchid, it’s about something a little more strange and rare. I wanted the blackest orchid, and those aren’t easy to find,” said Tom Ford.

Ford is also planning a launch of Tom Ford Private Blend, a collection of 12 unisex fragrances that will be released simultaneously on March 12, 2007. As Ford notes, “These are fragrances for fragrance connoisseurs.” The fragrances are going to be sold in special concept stores within larger venues. “[In those store-in-stores] you’ll be able to have a custom fragrance mixed up. We’ve designed the shop-in-shop concept, all the fixtures. The point is, we’re launching a beauty brand, not just a fragrance.”


Model Woman

jrestoinroitfeldrxb.jpgHAVING a yummy fashion mummy sure can set you up for an impressive career. Tom Ford unveiled his new Black Orchid fragrance to a select group of editors in New York yesterday – and announced that Julia Restoin-Roitfeld, daughter of French Vogue editor Carine Roitfeld, will star in the ad campaign for it. “I’ve known her since she was a little girl, and it was amazing to see her grow up to become such a beautiful woman,” he said. According to The Daily, Ford wanted a personality rather than a model for the shoot and added that “Roitfeld is exactly what beauty is to me”. Having apparently created the world’s first black orchid with the help of a leading botanist for his new fragrance, Ford will officially launch it in November and is expected to follow it up with a men’s version and a complete 125-piece cosmetics line next year. (July 25 2006, AM)

Dolly Jones


Exclusive! Tom Ford’s New Face!

fashion.jpg Julia Restoin Roitfeld: Tom Ford’s new woman.

Clad in a gray three-piece suit, white shirt unbuttoned, and tan as ever, Tom Ford personally greeted high profile editors this morning, including Anna Wintour, Glenda Bailey, and Robbie Myers at special one-on-one appointments to introduce his new women’s fragrance, Black Orchid. Held in a townhouse on East 64th St. between Fifth and Madison, guests were met by an enormous, snowball-like, bouquet of purple orchids at least 5’ x 5’ in size. Accompanying the fragrant florals were super shiny, polished displays in black Lucite, meant to convey a “more vibrant Tom,” a publicist noted.

As The Daily reports exclusively, the big news to come out of the intimate introductions was the revelation that Julia Restoin-Roitfeld, daughter of French Vogue editor Carine Roitfeld, will star in the campaign for Black Orchid, which will launch in November officially as Tom Ford Black Orchid by Tom Ford Beauty. In the full-color campaign images, photographed by Mert Alas & Marcus Piggott, Roitfeld is shown with glossy long hair and red nails and lips, clutching the bottle in a boudoir-like atmosphere. “I’ve known her since she was a little girl, and it was amazing to see her grow up to become such a beautiful woman,” Ford told editors, adding that Roitfeld is “exactly what beauty is to me.” The master creative director noted that he didn’t want a model to star in the campaign; rather, he sought more of a personality.

As word has it, no black orchids existed until Ford approached a botanist with the idea of creating a one-of-a-kind flower for his fragrance. Headspace technology was utilized to extract the scent from the sole flower developed. The main note is the black orchid, naturally, but is accompanied by a patchouli base and hints of chocolate. The result is a scent that is spicy Oriental—not super heavy, but at the same time, a “personality smell” that is immediately recognizable.

As for that bottle that Roitfeld is clutching, it’s made by Lalique of black opaque glass. In fact, three versions of it will be available—the parfum, which features a gold band around the bottle; a hair perfume that’s gold-toned, and an eau de toilette that boasts a whimsical tiny gold bow and gold front plate.

Ford also used the opportunity to discuss his future endeavors. In an effort to build a complete range of beauty products, for fall 2007, he has a 125-piece cosmetics line under the Tom Ford Beauty banner in the works, and also plans to launch a male counterpart to Black Orchid. And in spring 2008, Ford plans on introducing a men’s skincare line.



Fashion Scoops: Tom Weighs Anchor … Trans Europe Express … Paris Encore …

TOM WEIGHS ANCHOR: Word has it that Tom Ford is entertaining some of the media elite today with a series of one-on-one meetings in an Upper East Side town house with top editors from Vogue, W, Harper’s Bazaar and Elle, among other titles. Ford is staging the all-day event as an intimate way to pull back the curtain for each editor and reveal with a flourish his new women’s fragrance, Black Orchid. The scent will be launched in the fall under the Tom Ford Beauty banner and is thought to be just the first step in a multiseason campaign to build a complete beauty house. Black Orchid is being described by executives as the anchor of what will become the Ford flotilla of fragrance and cosmetics initiatives.



Ford’s London Pickings

TOM FORD hosted a cocktail party in Claridge’s last week to meet and greet the four finalists Colin McDowell and Tom Ford in Claridges on Fridayof the Fashion Fringe 2006 competition. Invited to act as honorary founder of the talent-finding initiative founded by Colin McDowell in 2004 – which has made stars of its two previous winners, Basso & Brooke and Erdem (Claudia Schiffer’s new favourite) – Ford will now advise and then judge the work of four new names who could take home the 2006 trophy (designed by Solange Azagury-Partridge): Gavin Douglas, Stephen Harper, Six and Seven-Eighths and Antonio Santana. So why has Texas’ most fashionable man taken new English design talent under his wing? “I love England, I live here for as much of my life as I can,” he said. “As soon as I started working at Gucci I moved my base over here. All the British people I have ever worked with have been great and really talented. I just feel right here. I usually spend alternate months here and in LA – though currently it’s one week in each as I’m working on something over there too.” And Ford’s famed workaholic lifestyle can only be a good thing for Britain’s most ambitious – though as-yet-unheard-of – new designers. “We’re working on plans to really support and nurture the new fashion talent in a big way,” he went on. “We can’t say anything yet, but it’s going to be really big.” So how did our newest fashion personalities feel on meeting one of the industry’s most powerful figures? “On a scale of one to 10 my nerves are at about 2,” said Gavin Douglas. “Tom has been really friendly and approachable and it’s going to be great working with him.”