Archive for oktober, 2006

Accessory Brand Launch: Tom Ford

maandag, oktober 30th, 2006

Eyewear is often one of the last categories a designer building a brand launches, but not for Tom Ford.

After departing as creative director of Gucci Group in 2004, Ford returned to fashion by unveiling an eponymous collection of sunglasses. He called the move, which was accompanied by an announcement that he would introduce a cosmetics and fragrance line with the Estée Lauder Cos., a small leap back into the world in which he built his reputation.

But the spring debut has made huge strides, putting Ford’s name back on consumers’ lips. It has also carved out space at high-end department stores such as Neiman Marcus and Bergdorf Goodman, with Bergdorf’s citing the collection as one of its best-selling lines.

“I may be one of the first designers to do things backward,” Ford said of introducing the sunglass collection, which is produced under a license with Marcolin Eyewear. “But there were reasons. I was shell-shocked when I left Gucci and I wasn’t sure I wanted to go back to fashion in a big way. I loved eyewear and cosmetics, so I thought they would enable me to take a small step back in that direction. And in the end, it took care of a lot of practical considerations for me, as well.”

Those considerations have ranged from building up funding to launch additional products, which include his men’s wear line to roll out in April, to raising Ford’s profile with a wider demographic.

“Select people may know who I am from my work at Gucci,” Ford said. “But I’m not sure everybody knows who Tom Ford is, which is important if you’re building a brand. And eyewear and cosmetics can reach a broader group of people because they are more accessibly priced.”

The eyewear line also suits Ford’s creative side. Ford said even when he had a team of assistants helping him conceptualize pieces at Gucci, he always sketched the designs for the eyewear himself, and he realized in retrospect that he missed it.

“Even if it’s only an accessory, it’s a very potent accessory,” Ford said. “It’s like a car. It makes a statement about what design is at any given time. It’s sculptural in that way.”

The Tom Ford collection features women’s and men’s styles that offer bold interpretations of classic silhouettes, like aviators and wayfarers. Luxurious touches include discreet logo treatments at the temples and accents such as a gold metal wire that highlights an acetate rim. Prices range from $220 to $500. An ophthalmics collection is also available.

“When you start a company with your name on it, you are forced to figure out what you like,” Ford said. “When you are really doing anything that has to do with design, if you rely on your own taste, a character will evolve. And it’s been gratifying to see that so far in eyewear, at least, that character has been responsible for amazing sales, and such success and recognition.”

Source: Wwd.com

ACE team Awards

vrijdag, oktober 27th, 2006

A venerable who’s who of fash-insiders and celebrities have been tapped to present at the 10th-annual Accessories Council Awards, to be held this coming Monday at Cipriani 42nd Street. Naomi Watts will present Tom Ford with his Accessory Brand Launch Award.

Source: Longislandpress.com

Tom Ford (#5) and Top 49 Men of 2006

dinsdag, oktober 24th, 2006

tom-ford-askmen.jpgLOS ANGELES — (BUSINESS WIRE) — AskMen.com, the Internet’s #1 source of information for men with more than 7 million monthly readers worldwide, today unveiled its first ever list of the Top 49 Men of 2006. AskMen.com readers were asked to name the “best representatives” of the male gender. After casting more than 1 million votes, they ranked George Clooney #1. Rap artist and mogul Jay-Z was the Top 49 runner-up and business pioneer and adventurer Richard Branson was ranked third. The rest of the top 10, in order, is cyclist and cancer-survivor Lance Armstrong, designer and style icon Tom Ford, movie and TV producer Jerry Bruckheimer, actor Johnny Depp, athlete David Beckham, real estate developer Jorge Perez, and former President Bill Clinton. Readers can view the full list as well as profiles on each honoree at www.askmen.com.

“I would like to thank AskMen.com’s readers for their support. It’s an honour to be amongst such great company,” said David Beckham, number eight on the Top 49.

The Top 49 is an alternative to the common “Most Sexy” and “Most Beautiful” lists published elsewhere because it was decided by average men. AskMen.com polled its own readers to develop the inaugural Top 49 Men of 2006 list by asking them to nominate 100 “ambassadors of male-kind.” Readers were told to look beyond attributes like good looks, wealth and fame. After a month-long voting period, readers chose the Top 49 finalists who are admired for a variety of prized male traits like integrity, charisma and intelligence.

“While strangely uncomfortable with the term ‘man’s man’ I am honored to be included,” said Anthony Bourdain, number 19 on the list. “I shall be sure to spend the week shooting things, barbecuing, drinking manly drinks to excess and high-fiving loudly while watching organized athletics. Woo Hoo! I love you, man!”

As an annual survey of its readers, the Top 49 Men List will follow in the footsteps of AskMen.com’s popular Top 99 Most Desirable Women List, a yearly roundup that debuted in 2001. Readers are asked to select women with traits they would prize in a girlfriend or wife. Last year, the results of that poll, which named Jessica Alba the Most Desirable Woman of 2006, garnered more than 15 million unique visitors.

“We created this survey because we pride ourselves on listening to men, not dictating to them,” said James Bassil, Editor-in-Chief of AskMen.com. “When you ask real men and not just an editorial team who to honor, they praise traits like integrity that are too often ignored. Despite the diversity of men on this list – their occupations, races and appearances – they’ve all got more to offer than just good looks or money alone.”

By Betsy Damus

Source: Businesswire.com

Fragrances | New From Tom Ford

maandag, oktober 23rd, 2006

Talking with Tom Ford about breeding rare flowers is a little like discussing fabric swatches with Tiki Barber: you wouldn’t expect it. Yet that’s just what Ford did to produce Black Orchid. He had a grower create the darkest flower possible, then added black truffle, lotus wood, bergamot and vanilla for “a throwback to an old-fashioned fragrance,” he says. “I’m much more in the mood now for adornment and richness.”

By CATHY HORYN

Source: Nytimes.com

Lighting Director

maandag, oktober 16th, 2006

page_six_tom_ford.jpgTOM Ford was spotted at Tacqueria, a high-priced taco stand in London’s Notting Hill neighborhood, swilling margaritas with Vanity Fair fashion guru Elizabeth Saltzman and writer/director Chris Weitz (presumably in the city to prep his adaptation of Philip Pullman’s “His Dark Material”). Ford asked the manager to turn down the lights above their table. Mission accomplished, he said, “Great. Now we all look even more beautiful.”

Source: Nypost.com