New Osé Advertising for Tom Ford For Men

Tom Ford in ad campaignWhen we last wrote about the upcoming Tom Ford fragrances and about Tom Ford For Men in particular, Tom Ford had decided to pose himself for the ads as the subject of the signature wet yet dressed look by photographer Marilyn Minter. Now the brand announces that they will advertise Tom Ford For Men with a series of porno-chic images of the more hard-core variety going back in this manner to some of Tom Ford’s roots as a communicator of provocative advertising images……..

Ford is infamous for using nudity for its shock value. One of his most famous efforts in this area was with a publicity for Yves Saint Laurent Opium with Sophie Dahl that had to be taken down from billboards in Great Britain after the image provoked a wave of complaints.

According to Women’s Wear Daily:

The photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman’s glistening thighs, with the bottle barely covering her bare genitalia. “We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance,”

The pictures will be distributed in several magazines, each receiving a different one, Vanity Fair is running the ad in its October issues, but would not confirm which image it was given to run. GQ has been approached, but it could not be learned if it will run the ad. The upper body photographs are running in the October issues of Interview and V Man, while Details is running the more risque lower body shot.

Source: and

Tom Ford reveals controversial ad campaign

Tom Ford ad campaignNEW! AS THE BRAINS behind the Gucci campaign that featured a woman with a G shaved into her pubic hair, Tom Ford has never shied away from controversy when it comes to advertising.

The latest images to promote Tom Ford for Men do not disappoint, as he returns to what he does best: pictures designed to shock, with a good dose of nudity.

Though the original images to promote the fragrance were reasonably demure, Ford has swapped them for a racy new campaign shot by Terry Richardson. The most risque shows a woman with the fragrance bottle held between her naked thighs, another shows a woman clutching her bare breasts with the bottle wedged between.

The decision to swap the images was explained by a spokswoman for Tom Ford Beauty, ‘We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance.’


Tom Ford loves a Barnaby Furnas

Tom Ford loves a Barnaby Furnas……..

“This painting I love. It’s a young artist, a contemporary artist, whose name is Barnaby Furnas,” he recently said. “I had seen some of his work in New York, and I thought it was great, so he came into London and he stood right there on the landing, looked at this wall, and we commissioned this for here, this piece.”

“It was just delivered a couple of months ago, but it just transformed this space because that big, bold splash of red works against the classicism of the rest of the house,” he said.



Sniff Test

Tom FordIs it naughty or just coincidental that (according to some) one of Tom Ford’s colognes smells like cocaine?

Tom Ford’s perfume line has, from the beginning, taken the low road with its high notes. Or maybe, when he launched the line last spring, he just figured out how to make cologne funny and a bit skanky (sexy?), declaring that he wanted to make one of his twelve unisex scents “smell like a man’s crotch.” But does his scent Tuscan Leather actually smell like cocaine? Well, according to cognoscenti of that drug, yes, a bit. “That’s what everyone says,” admits a counterboy at the Ford store on Madison, who adds that one customer even bought a bottle because he thought it smelled like coke. Tuscan Leather goes for $165 for a 50-ml. bottle, about 49 grams, which is way cheaper than the real stuff from Bolivia. What’s the appeal of smelling like you might be clenching your jaw? Ford was traveling in some far-off land without cell-phone reception and could not be reached, his spokeswoman said. Katherine Holmes, a spokesperson for Private Blend, Ford’s fragrance line, says Tuscan Leather is “an original take on a classic leather scent. Saffron, raspberry, and thyme, open to olibanum and night-blooming jasmine,” while “leather, black suede, and amber wood add an intricate richness.” So, no blow anywhere in there? “No.”

Source: By Geoffrey Gray

The Name: Tom Ford

Suite of Tom FordTom Ford’s a decade older since he left Gucci, and aging suits him.

You’ve got to hand it to the guy. After rising to power in the early ’90s, the little-known Southern charmer resuscitated an ailing institution and ruled over the decade with an iron fist and a velvet glove. Now, a few years since stepping aside, he’s back in the game. We’re referring, of course, to would-be First Mate Bill Clinton, but swap out the Democratic party for an Italian fashion house and you’ve got Tom Ford. With his new line of men’s wear, the former creative director of Gucci has shifted away from the sexually charged aesthetic of his earlier years to a more classic approach to tailoring. His suits, both ready-to-wear and made-to-measure, are designed with lean proportions that are equal parts Savile Row and Old Hollywood, and the rest of his collection, from shoes and shirts to ties and outerwear, is similarly traditional. It’s an ambitious beginning, but as Ford (or Clinton) could tell you, you won’t get anywhere by thinking small. Three-piece cashmere suit ($3,950), cotton shirt ($890), cashmere scarf, leather-and-suede shoes ($1,390), and glasses ($425) by Tom Ford.

Source: Photo: Chris Eckert/Studio D

What’s In A Name? Tom Ford …

Tom Ford with sunglassesA strong brand may be the most valuable thing in retail these days. Maintaining the credibility of that name in a market saturated with brands is what separates the flash in the pan from the successful.


Not every bold face has an aesthetic that can sell. Designer Tom Ford is not just a brand, his design sensibility permeates everything from his store, to his ad images to the presentation of the brand concept itself. In a coup for Neiman Marcus and Bergdorf we now know that they will be the department stores of choice for designer Tom Ford’s new line. In a rare move, Ford will also make the leap into emerging markets at a time when he only has one store.

Why would retail partners like UAE Trading, Harrods, Lane Crawford Joyce, etc. back the international expansion of a month’s old line that is only sold in a single market here in the U.S.?. The answer: Tom Ford is a businessman and a fashion mind well aware of the many dimensions behind the art of marketing and maintaining a brand. He reportedly trademarked his own name back in the 1990s at a time before it became synonymous with Gucci’s reborn success. Ford finally announced which retail partners will be taking his menswear line to the global retail space.

Ford has taken his time finding the right retail partner to sell his marquee name. After setting up shop on Manhattan’s Madison Avenue this April and signing a licensing agreement with Ermengildo Zegna for production, the man who remade Gucci has been building up the business behind his own identity for this moment.

He’ll also have store within a store shops in Bergdorf and Neiman Marcus along with his own name-brand vertical shops in London, Milan, Hong Kong, LA and Tokyo.

Here in New York, hedge fund king Eddie Lampert shops at Tom Ford along with a slew of high-profile names from the financial world who favor bespoke suits over Brooks Brothers. With Chairman Domenico de Sole behind him (formerly of Gucci) and a stable of welldressed clients with deep pockets, there is no question that Ford is flush with financial options when it comes to finding the right partners. These days there are plenty of designers without such brand equity behind them–who are looking for partners with deep pockets to take on the increasingly expensive task of opening stores and getting product on the shelves of a fewer and fewer number of department stores.