After recent launches in Paris and New York, Marcolin presents today the first Tom Ford Eyewear collection in Tokyo to the Japanese press, at the exclusive Park Hyatt hotel.
“Japan is a strategic Market for Marcolin. Japanese Consumers are among the first in the world to purchase Luxury Products: they are quite driven by Exclusive Luxury Goods and pay great deal of attention to details and overall aesthetics of products. Tom Ford Eyewear is an original, sophisticated and custom-made collection, all key elements which particularly suit this Market”, explains Maurizio Marcolin, Ceo of the Marcolin Group.
The distribution policy in Japan will be quite selective, reserved only to the best Department Stores of the Country. For the first few months of the launch the Tom Ford Eyewear sunglasses collection will be sold exclusively at Isetan Shinjuku in Tokyo, the main location of the most prestigious Japanese retail chain carrying upscale fashion apparel and accessories.
“Following the high potential of this luxury brand in Asia and the high expectation for the Tom Ford Eyewear collection, in the near future a part of the optical collection will be adapted for the Asian consumer with a special Asian fitting production”, says Mr. Marcolin.