20051214051131_final-jd-tf-alz.JPGEarlier this year the Estēe Lauder brand announced its first-of-a-kind creative collaboration with world-renowned fashion designer Tom Ford. The first phase of the collaboration entailed the design of a limited range of fragrance and make up products in time for the Holiday 2005 season. This new collection is now about to be launched in the Middle East solely in the UAE at one exclusive outlet yet to be disclosed.

“We are thrilled that the Tom Ford Estée Lauder collection will be available here in the UAE,“ said Ross Donald, Estée Lauder Brand Manager Middle East. “Tom Ford is a fashion industry icon in the same way that Estée Lauder is a beauty industry icon. It’s a perfect match of luxury, style and beauty which we are confident will resonate with our consumers here in the UAE and wider Middle East region.”

Tom Ford’s visionary perspective and ability to influence cultural trends make him one of the worlds most sought after designers. In the past, he potently injected his unique style and sexy imagery into the long-established fashion brands, Gucci and Yves Saint Laurent, and now, he has conceptualized the ultimate in luxury beauty for Estēe Lauder.

Speaking about the new collection, Tom Ford commented; “With this fragrance and color collection, I’ve taken Estēe Lauder’s existing vocabulary and tried to reduce it to its purest, most iconic form, making it fresh, modern and contemporary. I drew my inspiration from the brand. My goal was to take the glamour, the history, the quality and the spirit that is Estēe Lauder, and work within that to create a collection for today. It also marks a turn away from disposable beauty, and a return to the ritual of opening a slightly heavy compact and applying a high-quality product with a beautiful applicator. This reflects the intimate side of a woman, at her most glamorous.” Tom Ford

In the coming months Estēe Lauder will introduce to the UAE the Tom Ford Estēe Lauder Collection, specially created for the 2005 holiday season. This collaboration begins with the modern re-interpretation of the legendary Youth Dew fragrance and the original gold-fluted makeup packaging. Capturing and maintaining the rich history of Estēe Lauder, the Youth Dew Amber Nude Limited Edition Fragrance Collection and the Amber Nude Limited Edition Makeup Collection are sophisticated updates that reflect the Tom Ford philosophy of beauty…sensuous and stunning.

The Tom Ford Estēe Lauder Collection features Tom Ford’s re-interpretation of Estēe Lauder’s signature gold fluting finished with a new amber cabochon closure that makes the packaging a sleek, desirable collectible. Tom Ford’s singular vision for the collection extends to the Youth Dew Amber Nude bottle as well as to luxurious lipsticks, compacts and a limited edition, numbered minaudiere that is a re-invention of the classic evening clutch.

This marks the first time in Estēe Lauder history that the brand has collaborated with an outside fashion designer. According to Estēe Lauder Global Brand President, John Demsey, “Tom has the extraordinary capability of reinterpreting and expressing ideas in a totally new and modern way. I can think of no one better to mine the DNA and heritage of the Estēe Lauder brand than Tom Ford.”

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