Colin McDowell’s Fashion Fringe, the London competition which sees its winner receive £100,000 start up cash to fund, manufacture and set up a fashion label, has signed Tom Ford to be its chairman.

Ford, who replaces Burberry’s Rose-Marie Bravo, will chair the annual competition for the next two years.

Fashion Fringe is the leading UK fashion competition that seeks to find new talent and nurture the winner throughout the early stages of his or her career. The winner further gets a slot to show during London Fashion Week.

Applications for the third Fashion Fringe must be received by April 28.