Tom Ford opened the WWD Beauty CEO Summit by giving the industry some simple yet stirring advice: Trust your instincts.

“We need to trust our intuition. If we’re bored while we’re designing a product, the consumer will be bored.”
Tom Ford

“Many of us today are paralyzed by fear,” said Ford, who gave the summit’s opening keynote address on May 10 to a packed crowd. “As we operate in an industry that launches products at a scale that is often vast and worldwide, a certain amount of fear is understandable; the stakes are high. The fear can often result in the creation of bland products that do not challenge or innovate.”

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