tom_ford_black_orchid.jpgTom Ford Black Orchid is about to make it debut this fall. The fragrance was created by the Givaudan team and it “has top notes of French jasmine, black gardenia, ylang ylang, bergamot, mandarin and effervescent citrus; a heart of Tom Ford black orchid, spicy floral orchid accords and lotus wood, and a drydown of patchouli, incense, amber, sandalwood and vanilla.” Tom Ford bought rights to a special black orchid, the scent of which was then extracted via headspace technology. “This fragrance is not about an ordinary orchid, it’s about something a little more strange and rare. I wanted the blackest orchid, and those aren’t easy to find,” said Tom Ford.

Ford is also planning a launch of Tom Ford Private Blend, a collection of 12 unisex fragrances that will be released simultaneously on March 12, 2007. As Ford notes, “These are fragrances for fragrance connoisseurs.” The fragrances are going to be sold in special concept stores within larger venues. “[In those store-in-stores] you’ll be able to have a custom fragrance mixed up. We’ve designed the shop-in-shop concept, all the fixtures. The point is, we’re launching a beauty brand, not just a fragrance.”

Source: WWD.com.

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