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Estee Lauder collaborated with Tom Ford, who helped us tap into the brand’s rich heritage as inspiration for two new collections, a strategy the Company plans to repeat. This was the first time the flagship brand collaborated with a fashion designer. The collections got so much press we estimate it was worth at least $10 million in advertising value. More importantly, Tom Ford’s vision gave the brand added style and allure. This year, Mr. Ford will design the second Amber Noon and Azuree collections for fall and spring.
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