Years ago, when Tom Ford was creative director at Gucci, he spotted Victoria Beckham out and about wearing some of his designs. Worried about the negative effect that this could have on the brand, he allegedly called his London PR and demanded to know who was responsible for putting Posh into the outfit.The PR told him that she had bought the clothes at full price at the Gucci shop. Ford is reported to have screeched: “Well, somebody stop her!”