Brooks, who has been in Hong Kong for 10 years. Lane Crawford is a 157-year-old department store that Brooks has built into the Bergdorf Goodman of China. The Lane Crawford Joyce Group, so-called after acquiring the legendary boutiques of Joyce Ma, totals 450 stores across Asia, through affiliations with Alberta Ferretti, Canali, La Perla, Hugo Boss, Coach, Marc Jacobs, Ferragamo, Jimmy Choo, Balenciaga and Vertu among others. There are more stores to come for Stella McCartney and Club Monaco.
Lane Crawford Joyce Group has also partnered with Tom Ford to open 80-plus stores under his name across Asia and Australia. The first will be in Osaka in February. “He does beautiful suitings with an edge for guys who are savvy, hip and also gentlemen,” Brooks declares. “Tom is the only young menswear designer with legs for growth. Armani is 73. Tom is 40. He has a great future ahead of him.”