When selling men’s fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer’s fragrance. But not Tom Ford.

Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.

Of the campaign, a Tom Ford Beauty Spokeswoman told Women’s Wear Daily, “We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance.” Sharper and more graphic, indeed.

Source: Adrants.com

5 replies
  1. Marija says:

    when i see these pics of the new campaign i’m just wondering about what comes next. in a few years he might end up making porn. which, no doubt, would be hyper stylish and nice to look at.

  2. peter says:

    the ad sans the hand looks like a manequin. it isn’t sexual at all. it’s vacuous and boring. it also looks like a pre-teen. i think tom ford is on the way out. he should let go of controll and let an art director take over.

  3. perfumes of paris says:

    Todo está justo en el preadolescente marketing.They utilizado las niñas, pero creo que no es necesario el uso que su fragancia es realmente huele bien.

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