Looks like Tom Ford is finally showing some sensitivity to the customer not inclined to pay upwards of fifteen hundred bucks for a pair of off-the-rack shoes. By cutting his prices? Uh, not quite. No, come June, Ford will unveil a made-to-measure shoe service, launching at the designer’s shops in Milan and New York. In true Tom fashion, understatement is strictly optional: Customers will be able to stamp their signature into each pair, and a double-monk-strap shoe (pictured) manages to be both elegant and borderline showy—the footwear equivalent of his wide-lapel suits. Expect prices, which aren’t yet set, to make Berlutis look like a bargain.